The machine without the site
No mud, no scaffolding, no competitor's machine in the background, no overcast sky. Just the equipment, on any background you need.
Turn your machines into artwork people remember.
Machinery illustration for dealers, contractors, manufacturers, equipment brands, events and industrial businesses — quoted on scope and usage, not off a price list.
Commercial work is quoted separately
The rates published under Services are for personal, non-commercial commissions. If artwork will be used in marketing, advertising, campaigns, product launches, merchandise, licensing or anything with commercial distribution, it is quoted on scope and usage instead.
That is not a size-of-company surcharge. A one-machine social post and a fleet campaign running across three markets are different pieces of work — and the second one buys different rights.
Who I work with
Businesses & organisations
Artwork that will be published, printed, distributed or merchandised. Quoted on scope and usage rather than off a rate card.
- Dealers & Contractors
- Fleet artwork for showrooms, client gifts, anniversaries, tender documents and long-service recognition. Your machines, drawn as yours — with the livery and the attachments right.
- Brands & Manufacturers
- Product illustration for launches, brochures, calendars, campaigns and brand promotion. Works where a photo shoot is impossible, too early, or too literal.
- Events & Live Experiences
- Live machinery drawing on your stand at trade shows, mining exhibitions and activations — plus artwork visitors take home. Live drawing
- Custom Projects
- Series work, licensing, merchandise ranges, internal communications, and anything that does not fit the categories above.
Individuals
One machine, one drawing, for the person who wants it. These run on the published personal rates, not on a commercial quote.
- Operators
- The people who actually run the machines. A drawing of the unit you operate — the right model, the right livery, the right attachments — commissioned as a personal piece.
- Collectors
- Enthusiasts, model collectors and people attached to a particular make or era. Specific machines drawn as one-off pencil originals or prints, from your own reference.
Commercial projects
For businesses requiring machinery artwork across marketing, print, product and event work.
- Marketing
- Advertising
- Social media
- Brochures and printed collateral
- Product campaigns
- Corporate materials and gifts
- Events and live experiences
- Product launches
- Licensing and usage rights
- Custom visual projects
Why an illustration, not a photograph
Machines you do not have on hand
Units that are deployed, sold, retired, or not built yet. If there is reference, there can be artwork.
One consistent set
A whole fleet drawn in the same treatment, the same angle and the same light — which a year of photographs will never give you.
Something worth keeping
Nobody frames a product photo. A drawing of the machine somebody runs every day ends up on a wall.
How a commercial project runs
Scope first, quote second. No project starts before both sides know what the artwork is for and where it will appear.
Brief and scope
Machines, quantity, formats, deadline, and where the artwork will be used.
Usage and licensing
Territory, duration, channels and exclusivity — this is what separates a commercial quote from a personal one.
Quote and schedule
A fixed quote for the agreed scope, with delivery dates.
Production
Drawing, with review points built in for livery, attachments and machine variants.
Delivery and handover
Print-ready files in the formats your team works in, with usage rights confirmed in writing.
Industry experience
Work with 7Mardena
Tell me the machines, the usage and the deadline. You will get a quote against that scope.